What makes one killer vegan company more creative, more compelling, and more profitable than another? How do some inspire greater loyalty? Why is it that even impactful companies are rarely able to repeat their victories again and again?
Individuals like Martin Luther King, Jr., Steve Jobs, and the Wright Brothers may not seem like they share much in common at first glance, however, they all began with a WHY. Their unique capacity to begin with WHY? empowered them to motivate people around them and to accomplish astounding feats. In contemplating the pioneers who’ve had the best impact on the planet, Simon Sinek found that they all think, demonstrate, and convey in precisely the same way – and it’s the direct inverse of what every other person does. Sinek dubs this influential thought pattern The Golden Circle. It is a system that allows for associations to be constructed, developments to be driven, and individuals to be roused. And everything begins with that seemingly simple question, WHY?.