Lawo, D., Esau, M., Engelbutzeder, P., & Stevens, G. (2020). Going vegan: The role (s) of ICT in vegan practice transformation. Sustainability, 12(12), 5184.
ICT (information and communications technology)
Though consumers are becoming more environmentally conscious, and access to information is growing, there is surprisingly little research on effective ways to catalyze behavior change towards veganism in the long-term. The researchers conducted semi-structured interviews with vegans to more deeply understand how various practices become embedded in daily life when one makes the switch and has to deal with societal pressures against breaking norms.