5 Optimising Hacks to Level-Up Your Instagram Profile for Business
A rocking Instagram profile can do wonders for your brand image. Here are 5 easy tips to help you shine.
1. CHOOSE A RAD PROFILE PHOTO THAT REFLECTS YOUR BRANDING
This may seem like a no brainer, but you’d be surprised how many brands could do with an image upgrade. You can say so much with one kick-arse image! It’s worth 1000 words after all.
2. INCLUDE A KEYWORD WITH YOUR NAME
Instagram is a search-based database, and users look for keywords. So, if you put a keyword in your name, your searchability score triples! So an easy fix is, if your username doesn’t contain the keyword, just add the keyword in your name so people can still find you!
3. INCORPORATE TARGET KEYWORDS IN YOUR DESCRIPTION
For optimal scanning, target keywords are perfect because they clarify what kind of content people can find on your account.
4. ADD A CTA BEFORE THE LINK TO YOUR BLOG OR LATEST OFFER
Craft a compelling “Call to Action” text BEFORE the link to pick up your offer. Then if you want to have more than one link, check out Linktree, arguably the best tool out there to give you the option to have multiple links in your bio.
5. USE EMOJIS, LINE BREAKS AND CUSTOM FONTS TO NAIL YOUR BIO
Adding personality to your bio is the final touch. For example, add some fun emojis or your favourite quote. Or a tagline that represents your brand in just a few words.