WISE WORDS

Why Your Excuses Will Ruin You with Rich Roll

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Rich Roll speaks with Impact Theory’s Tom Bilyeu about pushing the envelope of what’s possible by overcoming pain to catalyze growth and doing what others are not willing to do. He speaks about visioning his inspiration and goals, overcoming addiction, changing his lifestyle and losing weight, and overcoming struggle by shifting mindsets and looking inward to set the right goals. Watch here.

TECH CORNER

Keep Your Data Secure with a VPN

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VPNs, or Virtual Private Networks, keep browsing protected by creating a kind of “tunnel” that allows your browsing activity to remain private. With increasing privacy and data security breaches across sectors, a VPN can be a valuable asset for both individuals and businesses to protect themselves. Read more about the benefits here.

HEALTHY BRAIN LUNCH

Boost Your Brain with Blueberries

EAT THIS

Did you know blueberries help prevent dementia? Don’t take it from us, here is what Havard.Health.edu has to say: “high, long-term intakes of certain kinds of plant chemicals called flavonoids are associated with a reduced risk for developing dementia”. Go read more if you want, but we hope that quote convinced you enough. Anyway, once you’ve had your fun saying flavonoids a million times… keep your brain clear and healthy by trying this brain boosting blueberry smoothie bowl.

VEGAN RAD NEWS

Vegan Dad Making a Change to School Policy

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Paul Roberts, a vegan dad in the UK, challenged his daughter’s school on their dairy only school milk scheme. With the help of The Vegan Society he eventually came out on top, allowing his daughter to bring soy milk to school. Read about the battle here.

CURIOUS FACT

Make Your Own Vegan Ice Cream

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Did you know it is super easy to make vegan ice cream at home? You don’t even need an ice cream maker. Check out these 7 expert tips to make your own delicious vegan ice cream and start experimenting with your own flavours.

MOVING BODIES

Neil Robertson

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World champion snooker player Neil Robertson has been plant-based for many years since taking advice from a fellow professional player, Peter Ebdon. Snooker requires incredible concentration for hours at a time. Here is what Neil has to say about his energy levels “I used to feel very tired during tournaments. I was drinking four or five coffees per day and felt I needed more. Now I’m able to practice an awful lot more without getting tired.” Read the full BBC article here.

VEGADEMIA

The Save Movement and Farmed Animal Suffering: The Advocacy Benefits of Bearing Witness as a Template for Law

KNOW THIS
Deckha, M. (2019). The Save Movement and Farmed Animal Suffering: The Advocacy Benefits of Bearing Witness as a Template for Law. Can. J. Comp. & Contemp. L., 5, 77.
Author and professor Maneesha Deckha examines the Save Movement through a feminist relational theory and critical animal legal study lens. She examines how its model of bearing witness can be a subversive form of protest, even when animals are not yet granted full legal status. Read more here.

NU-MARKETING

Boost Engagement With Your Vegan Audience With the 80/20 Rule

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Do not make it all about your brand. Consumers are more likely to engage positively and passionately if the content you share takes their standpoint, rather than that of your brand (or you). With your messages, speak more to “them” than about “you”, that is, focus more on how to educate and entertain them as well as how to help them get socialized with the other members of the (brand) community and, hopefully, with you as another member of the community. For optimal engagement, follow the 80/20 rule where 80% of the content is consumer-centric and 20% of the content is brand-centric and sales-oriented. That is, for every four social media posts that help your consumers get educated, entertained, and socialized, share just one post that focuses merely on selling.

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